Understand your shoppers. Improve your stores. Earn their loyalty.
Discover what shoppers came for, what got in their way, and what they wish your store did differently. Loopmo turns those insights into practical improvements, makes real changes visible, and helps build stronger customer relationships.
Better stores. Stronger relationships.
Loopmo helps supermarkets identify failed shopping missions, friction and unmet demand. It also helps make genuine improvements visible and invites shoppers into suitable local decisions.
Discover what never reaches the till.
Transaction data records purchases. Customer-reported evidence can reveal missing products, abandoned purchases and the reasons shoppers say they changed their minds.
Did shoppers get what they came for?
Mission Success asks whether participating shoppers found everything they came for. Friction Rate tracks obstacles. Smooth Mission Rate is the share of surveyed visits with a completed mission and no reported friction.
A fuller picture of your stores
Vision AI describes observed behaviour. POS data describes transactions. Loopmo adds shoppers' stated intentions, experiences and desired changes.
The insight is only the beginning.
Understand customer experience, improve store operations, demonstrate verified changes, involve shoppers and evaluate what happens next.
Two playbooks
Close the Loop responds to customer-identified problems and shows real changes. Customer Decides is a developing playbook for involving shoppers in genuine local choices.
Developed in real supermarkets
Loopmo is being developed and evaluated with supermarket operators in Ireland. Commercial and loyalty outcomes remain under evaluation.